Terms of Service
Version 2026-09-12 · Effective 12 September 2026
1. Acceptance of these terms
These Terms of Service ("Terms") are a binding agreement between you and AYORAX Technologies ("AYORAX Technologies", "we", "us"), a sole proprietorship carried on by Sanju Purohit under the laws of India (GSTIN: 08EQOPP4778N1ZL), with its principal place of business at Plot no 212, Shiv Nagar 2nd, Murlipura, Jaipur, Rajasthan 302039, India. By creating an account, accessing, or using the Ayorax platform (the "Service"), you agree to these Terms. If you are using the Service on behalf of a company or other legal entity, you represent that you are authorised to bind that entity, and "you" means both you and that entity. You must be at least 18 years old to create an account. If you do not agree to these Terms, do not use the Service.
2. What the Service does
Ayorax is a multi-channel sales and customer communication platform. Depending on your subscription plan and the integrations you connect, the Service may provide: • A unified inbox for email, WhatsApp Business, and Instagram Direct conversations • CRM and lead management, including lead scoring, assignment, and pipeline tracking • Outbound campaigns, sequences, and automation workflows • AI-assisted drafting, summarisation, and sales-agent features • Browser-based calling and telephony, including call recording and transcription where you enable them • Analytics and reporting across pipeline, campaigns, and team activity • Team, role, and permission management, and white-label workspaces on eligible plans Feature availability depends on your plan. We may modify, add, or discontinue features, and will give reasonable advance notice where a change materially reduces functionality you are paying for.
3. Your account
You must provide accurate and complete information when registering and keep it current. You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Notify us immediately at security@ayorax.com if you believe your account has been accessed without authorisation. We are not liable for losses arising from your failure to keep your credentials secure. The person who creates a workspace becomes its administrator and is responsible for the users they invite, the roles they grant, and the actions those users take.
4. Subscriptions, billing, and taxes
The Service is sold on a subscription basis. By selecting a paid plan and providing a payment method, you authorise us (and our payment partners) to charge you for that plan. **Free trial.** Where a plan offers a free trial, the trial length is shown on the plan at the time you select it. Paid features stop at the end of the trial unless a valid payment is completed. **Activation.** Paid plans activate once payment succeeds. Until then your workspace may be limited to free-tier functionality. **Billing cycles.** Monthly subscriptions are billed at the start of each cycle. Annual subscriptions are billed upfront for the full term. Cancellation takes effect at the end of the current paid period; you keep access until then. **Price changes.** We may revise prices with at least 30 days’ notice. Continued use after the notice period constitutes acceptance of the revised pricing. **Taxes.** Prices are exclusive of taxes unless stated otherwise. Goods and Services Tax (CGST/SGST or IGST, as applicable) and any other statutory levies will be added to your invoice at the prevailing rate, determined by the place of supply. If you supply a GSTIN we will issue a tax invoice against it; you are responsible for the accuracy of the GSTIN and registered details you provide. **Usage-based charges.** Telephony minutes, messaging volumes, AI usage, and similar metered items are charged as set out in your plan or add-on. Third-party carrier and platform charges are passed through where applicable. **Refunds and cancellation.** Cancel at any time from Billing settings. Except where required by law, fees already paid for a completed period are non-refundable. Refunds that are due are processed to the original payment method within the timelines required by applicable payment regulations.
5. Acceptable use and messaging compliance
You are the sender of record for every message, call, and campaign you originate through the Service. We provide the tooling; you are responsible for the lawfulness of what you send and to whom. You agree that you will: • Obtain and retain valid, demonstrable consent from every recipient before sending commercial communications, and honour opt-outs promptly • Comply with the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) and TRAI’s DLT registration requirements for SMS and voice, including header and template registration and Do Not Disturb / Do Not Call scrubbing • Comply with the WhatsApp Business Messaging Policy, Meta Platform Terms, and Instagram platform policies for any message sent over those channels • Give all parties clear notice and obtain consent before recording or transcribing a call, and comply with applicable interception and recording law • Comply with anti-spam and data protection law in every jurisdiction you message into You agree that you will not: • Send unsolicited commercial communication, or purchase or scrape contact lists • Use the Service for fraud, impersonation, phishing, or any unlawful activity • Process data relating to children without lawful authority • Upload or transmit malware, or attempt to gain unauthorised access to any system • Reverse engineer, decompile, or attempt to derive the source code of the Service • Resell, sublicense, or provide the Service to third parties except under a white-label or reseller plan that expressly permits it • Use the Service to build or benchmark a competing product • Circumvent usage limits, rate limits, or billing controls, or use the Service in a way that degrades it for other customers We may suspend or terminate a workspace that breaches this section, and may act immediately and without notice where there is a risk of legal liability, security compromise, or harm to recipients or to our carrier and platform relationships.
6. Your data and our respective roles
You retain all ownership of the data you bring into or generate through the Service — contacts, conversations, recordings, documents, and workspace configuration ("Customer Data"). AYORAX Technologies claims no ownership over Customer Data. You grant us a limited, non-exclusive licence to host, process, and transmit Customer Data solely to provide, secure, and support the Service for you. We do not sell Customer Data and do not use it for our own marketing. **Roles under the DPDP Act.** For personal data contained in Customer Data, you act as the Data Fiduciary and we act as a Data Processor processing on your documented instructions. You are responsible for having a lawful basis for every individual whose data you upload or contact, for issuing the notices that law requires, and for responding to those individuals’ requests. We will assist you with such requests to the extent reasonably practicable. For the account and billing data we collect about you directly, we act as the Data Fiduciary. Our Privacy Policy explains how we handle it.
7. Intellectual property
AYORAX Technologies and its licensors own all right, title, and interest in the Service, including its software, models, designs, trademarks, and documentation ("Platform IP"). These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription, and nothing more. You may not copy, modify, distribute, sell, or create derivative works from Platform IP without our prior written consent. If you send us feedback or suggestions, we may use them without obligation or compensation to you.
8. Third-party services and integrations
The Service connects to third-party platforms you choose to enable — including messaging and social platforms (such as WhatsApp Business and Instagram via Meta), telephony carriers and providers (such as Plivo, Twilio, Exotel, Knowlarity and Vapi), email delivery providers, payment gateways (such as Razorpay and Stripe), and AI model providers. Your use of those services is governed by their own terms and privacy policies. You are responsible for holding the necessary accounts, approvals, and rights to connect them and to process data through them. We are not responsible for the availability, accuracy, pricing, or acts of third-party services, and a change or outage on their side may affect the Service.
9. Service availability and support
We work to keep the Service available and performant, and publish maintenance windows where practicable. Uptime commitments and support response targets apply only where they are expressly stated in your plan or in a separate written agreement; otherwise the Service is provided on a commercially reasonable, best-effort basis. We may carry out emergency maintenance without notice where necessary to protect security or data integrity.
10. Warranties and disclaimers
The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or free of vulnerabilities, or that AI-generated output will be accurate, complete, or suitable for any particular purpose. You are responsible for reviewing AI-generated content before sending or relying on it.
11. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption, even if advised of the possibility. Our total aggregate liability for all claims arising out of or relating to these Terms or the Service is limited to the amount you actually paid us for the Service in the twelve (12) months immediately preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.
12. Indemnity
You agree to indemnify and hold harmless AYORAX Technologies, its directors, officers, employees, and agents from any claim, demand, loss, liability, or expense (including reasonable legal fees) arising out of or relating to: (a) your use of the Service; (b) your breach of these Terms; (c) Customer Data, including the manner in which it was collected and the communications you send to it; or (d) your infringement of any third-party right or violation of applicable law, including telecom and data protection law.
13. Suspension, termination, and data after termination
You may cancel your subscription at any time from Billing settings. Cancellation takes effect at the end of the current paid period. We may suspend or terminate access immediately if you materially breach these Terms, fail to pay amounts when due, or if your use creates a security, legal, or regulatory risk. After termination you may export your Customer Data for a limited window communicated to you at the time. After that window, Customer Data is deleted from active systems in accordance with our retention schedule, except where we are required to retain records by law (for example, tax and accounting records).
14. Changes to these terms
We may update these Terms. Where a change is material we will notify you by email or through a prominent in-product notice at least 30 days before it takes effect, and will update the version identifier shown at the top of this document. Continuing to use the Service after the effective date constitutes acceptance. If you do not accept a change, you may cancel before it takes effect.
15. Governing law and dispute resolution
These Terms are governed by the laws of India, without regard to conflict of law principles. Subject to the arbitration clause below, the courts at Jaipur shall have exclusive jurisdiction. The parties will first attempt to resolve any dispute in good faith within 30 days of written notice. Failing that, the dispute shall be referred to arbitration by a sole arbitrator under the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Jaipur, and the proceedings shall be in English. Either party may seek interim or injunctive relief from a competent court.
16. Grievance Officer and contact
In accordance with the Information Technology Act, 2000 and the rules made thereunder, the Grievance Officer is: Sanju Purohit grievance@ayorax.com Complaints are acknowledged within 24 hours and resolved within the timelines prescribed by applicable rules. General and legal contact: AYORAX Technologies Plot no 212, Shiv Nagar 2nd, Murlipura, Jaipur, Rajasthan 302039, India GSTIN: 08EQOPP4778N1ZL legal@ayorax.com