Email Campaigns
Send one-off or automated email campaigns to segmented lists of leads.
Campaigns let you send targeted emails to a group of leads. Use them for product announcements, cold outreach sequences, or re-engagement pushes.
Campaign types
- One-shot — a single email sent to a segment on a schedule
- Sequence — a multi-step drip campaign (email → wait → email → condition)
- Trigger-based — launched automatically when a lead matches a workflow condition
Creating a campaign
Go to Outreach → Campaigns → New Campaign.
Name the campaign and choose the type.
Select your audience: a saved segment, a tag, or a manual list.
Pick or create an email template.
Configure send time: Immediately, Scheduled, or Timezone-optimised.
Enable tracking: opens, clicks, replies.
Review and Launch.
Campaign analytics
Click any live campaign to see real-time analytics: send rate, open rate, click rate, reply rate, unsubscribes, and bounce rate. Lead-level activity is tracked on each contact's detail page.
Stop-on-reply
Sequence campaigns automatically stop for a lead when they reply. Enable this in campaign settings to prevent sending follow-ups to people who have already responded.
Always include an unsubscribe link in every campaign. Ayorax automatically appends one if you forget, but compliance is your responsibility.
Related articles
Email Templates
Create, version, and A/B test reusable email templates for your campaigns.
AI Personalize
Auto-generate hyper-personalised opening lines for every lead at scale.
Email Warm-up
Build sender reputation gradually to maximise deliverability before launching campaigns.
Lead Management
Add, edit, tag, filter, and export leads from the Leads list view.