ICP Configuration
Define your Ideal Customer Profile so AI can score, filter, and generate the right leads.
Your Ideal Customer Profile (ICP) tells Ayorax what a perfect lead looks like. It is used by Lead Scoring, Lead Engine, and the AI Knowledge Base to prioritise and target the right accounts.
Where to configure it
Go to AI Sales Agent → AI Knowledge Base → Business Info tab. The ICP fields are in the "Target Customer" section.
ICP fields
- Target industries (e.g. SaaS, E-commerce, Healthcare)
- Company size range (number of employees)
- Revenue range (optional)
- Geographic regions
- Job titles to target (decision-makers)
- Technologies used (optional, for tech-stack targeting)
- Key pain points you solve
- Exclusion criteria (company types to avoid)
How ICP affects scoring
When a new lead enters your CRM, Ayorax compares their profile against your ICP. Strong matches start with a higher base score. Mismatches are tagged "Low ICP Fit" and can be filtered out automatically.
Review your ICP quarterly. As your product evolves, your best customers change too — keeping the ICP current ensures the AI stays aligned with your revenue goals.
Related articles
Lead Engine (AI Lead Generation)
Use AI to automatically discover and enrich new leads based on your Ideal Customer Profile.
AI Lead Scoring Setup
Understand how the 0–100 AI intent score is calculated and how to configure it.
AI Knowledge Base Setup
Train your AI Sales Agent with your products, pricing, FAQs, and brand voice.