Intent Signals
The behavioural and conversational signals Ayorax uses to determine lead intent.
4 min readAI Sales Agent
Intent signals are actions a lead takes that indicate how close they are to buying. Ayorax automatically tracks and weighs these signals to update each lead's AI Score in real time.
Conversational signals (from AI agent)
| Signal | Score change |
|---|---|
| Interested reply | +15 |
| Pricing inquiry | +20 |
| Demo/trial request | +25 |
| Objection | 0 (handled by AI) |
| Unsubscribe / not interested | −20 |
Email engagement signals
- Email opened: +2
- Link clicked: +5
- Reply received: +10 (plus intent classification)
- Email bounced: −5
- Unsubscribed: −30
Behavioural signals
- Meeting booked: +30
- Demo link clicked: +20
- Payment link opened: +25
- Website pricing page visit (requires tracking snippet): +10
Score decay
If a lead shows no engagement for 14+ days, their score gradually decays by 2 points per day (down to a minimum of 10). This keeps your hot leads list fresh.
Related articles
AI Lead Scoring Setup
Understand how the 0–100 AI intent score is calculated and how to configure it.
AI Sales Agent Overview
How the context-aware inbound AI agent works, detects intent, and handles replies.
ICP Configuration
Define your Ideal Customer Profile so AI can score, filter, and generate the right leads.
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