Email Templates
Create, version, and A/B test reusable email templates for your campaigns.
Templates are reusable email designs that live in Outreach → Templates. Every campaign uses at least one template, and you can version and A/B test them independently.
Creating a template
Go to Outreach → Templates → New Template.
Enter a name (internal only) and subject line.
Write your email body. Use merge tags for personalisation.
Preview on desktop and mobile.
Save as Draft or Publish.
Merge tags
| Tag | Inserts |
|---|---|
| {{firstName}} | Lead's first name |
| {{company}} | Lead's company name |
| {{jobTitle}} | Lead's job title |
| {{senderName}} | Sending user's name |
| {{aiOpener}} | AI-generated personalised opening line |
| {{unsubscribeLink}} | Required unsubscribe link |
Versioning
Every saved change creates a new version. You can view the full version history and restore any previous version without losing current changes.
A/B testing
Click "Add variant" to create an A/B test. Set the traffic split (default 50/50) and a winner criterion: Open Rate or Click Rate. Ayorax automatically selects the winner after reaching statistical significance.